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Lincoln Summary

Comfortable, stylish, posh, and, most of all, big — that’s the way to describe classic Lincoln vehicles from the brand’s glory days. The 1940 Lincoln Continental got its name from emulating the curvaceous design of European luxury cars, but by the 1960s, this was an all-American chrome-bedecked land yacht. In the following decades, the Lincoln Town Car took over from the Continental as the brand’s big luxury cruising sedan; thanks to its success, the name “town car” became synonymous with “chauffeured luxury sedan.

Why Lincoln?

But Lincoln doesn’t make the Town Car anymore, and while the Continental sedan recently made a return, there’s a different place buyers now turn for comfortable, stylish, posh, and big luxury vehicles: the SUV market. And that’s where Lincoln now focuses, topped by the full-size Navigator, which gave the brand a fresh “cool” factor upon its 1998 debut. In addition to the Navigator, Lincoln sells two newly released and crisply designed crossovers: the compact Corsair and mid-size Aviator. (Buyers can also choose the slightly older but still highly competitive Nautilus, which slots between them.)

Dating back to 1917, Lincoln has spent all but the first few years of its life as the luxury division of Ford, and al,l current Lincoln models have a less opulent counterpart in the Ford lineup. That’s not a bad thing, since it means Lincolns enjoy Ford’s powerful yet relatively fuel-efficient EcoBoost turbo engines and Co-Pilot360 safety technology — along with Lincoln-,exclusive features like 30-way-adjustable “Perfect Position” power seats. Lincolns are available in some or all of the following trim levels, a base Standard, better-equipped Reserve or Grand Touring, or the top-of-the-line Black Label, which also brings extra ownership perks like free car washes for life an,d dedicated service concierges.

The new 2024 Lincoln line up is here!
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